GetAboutAble didn’t exist just to join the conversation—they came to quietly rewrite it.

When wellness isn’t accessible, it might as well be fiction.

At a moment when wellness tourism brands were busy diversifying messages, GetAboutAble was on the ground, behind lenses, and deep in boardrooms, actually doing the work. Imagine a mission-driven founder standing at a crossroads, equipped only with a compelling narrative, a modest yet devoted email community, and one final grant secured through VisitCanberra. The stakes were high, and the urgency palpable.

The Situation: A Mission at the Brink

Yasmine Grey, founder of GetAboutAble, built something extraordinary—a global advocate for inclusive travel. Yet, as co-founders exited, revenue dwindled, and COVID-19 took its toll, she found herself at the intersection of passion and pragmatism, uncertain about the path forward.

She brought us three invaluable assets:

• An undeniably powerful message.
• A fiercely loyal community of 300 subscribers.
• A last-resort grant via VisitCanberra.

Every cent mattered. Every visual had to speak.

The Approach: Purposeful Quietude, Radical Visibility

This wasn’t simply about storytelling; it was about systemizing sincerity, pairing strategic actions with heartfelt authenticity:

Intentional Talent Sourcing

We sought real people with lived experiences, carefully selecting each individual to reflect genuine diversity rather than superficial representation.

Meaningful Collaborations

We engaged six major tourism partners, from Crowne Plaza to the Canberra Airport, thoughtfully pitching talent and creative direction to secure genuine alignment and impactful partnerships.

Grounded Production

We immersed ourselves in meticulous location scouting and thoughtful vendor selection, auditing for tactile signage, level surfaces, and authentic accessibility. Every scene was thoughtfully human, deeply honest.

Collaborative Execution

In partnership with ThreeSides Marketing and the VisitCanberra team, we orchestrated seamless production schedules, editorial storyboards, and coordinated PR rollouts with genuine community engagement.

The Outcome: From Quiet Presence to Unforgettable Voice

• 6 authentic brand partnerships brought to life.
• Email community expanded from 300 to over 1,500 within three months.
• A featured lifestyle campaign that resonated widely across VisitCanberra platforms.
• Social media presence grew authentically by 230% in just eight weeks.
• Fresh, revenue-generating offers launched for inclusive certifications and consulting.
• Worldwide inquiries from international tourism bodies seeking genuine inclusivity expertise.

Why Did GetAboutAble Resonate?

Because authenticity is undeniable. We didn’t merely talk—we embodied the mission. Real people, real spaces, real experiences: genuine stories rather than curated optics. It’s this kind of truthfulness that quietly shifts perceptions and authentically transforms industries.

A Gentle Reminder:

Yasmine arrived during a pivotal moment of risk. Now? She’s quietly leading a movement, guiding conversations around wellness into places they’ve never ventured before.

At Meraki and Catalyst, we understand the quiet power in sincere, intentional strategies. If your mission feels similarly potent, personal, and purposeful:

Reach out. Let’s quietly, powerfully reshape your story.